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Why People are Attracted to Cults

They have rejected the Gospel.

Because they have rejected the Gospel many are open to just about anything and especially susceptible to the cults.

Many people refuse to believe the Gospel because it exposes sin and calls to repentance and there is no fear of God in their heart. David and Paul said it was because there was no fear of God before their eyes.

Psalms 36:1—[To the chief Musician, A Psalm of David the servant of the LORD.] The transgression of the wicked saith within my heart, that there is no fear of God before his eyes.
Romans 3:18—There is no fear of God before their eyes.
2 Peter 3:5—For this they willingly are ignorant of, that by the word of God.
John 3:19-20—…because their deeds were evil.
Hebrews 6:4-6—For it is impossible for those who were once enlightened …6 If they shall fall away, to renew them again unto repentance…
Acts 13:46 Then Paul and Barnabas waxed bold, and said, It was necessary that the word of God should first have been spoken to you: but seeing ye put it from you, and judge yourselves unworthy of everlasting life, lo, we turn to the Gentiles.

Many reject and hate truth because of unbelief.

2 Thessalonians 2:1-12—Now we beseech you, brethren… be not soon shaken in mind, or be troubled, neither by spirit, nor by word, nor by letter as from us, as that the day of Christ is at hand. 3) Let no man deceive you by any means…12) That they all might be damned who believed not the truth, but had pleasure in unrighteousness.
1 Tim 4:1-2—Now the Spirit speaketh expressly, that in the latter times some shall depart from the faith, giving heed to seducing spirits, and doctrines of devils; 2) Speaking lies in hypocrisy; having their conscience seared with a hot iron;

They have a love for darkness.

John 1:11—He came unto his own, and his own received him not.
John 3:19-21—And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil…20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved.
Col. 1:13—Who hath delivered us from the power of darkness, and hath translated us into the kingdom of his dear Son:
Rev. 16:10—…his kingdom was full of darkness; and they gnawed their tongues for pain,

They are spiritually immature.

Hebrews 5:11-14—For every one that useth milk is unskilful in the word of righteousness: for he is a babe. (I Peter 2:2)
2 Timothy 3:16,17—All scripture is given by inspiration of God, and is profitable for doctrine, for reproof, for correction, for instruction in righteousness: 17 That the man of God may be perfect, throughly furnished unto all good works.
1 Corinthians 3:1—And I, brethren, could not speak unto you as unto spiritual, but as unto carnal, even as unto babes in Christ.

Their faith has been undermined by spiritual subversion.

Gal. 1:6-9—I marvel that ye are so soon removed from him that called you into the grace of Christ unto another gospel: 7 Which is not another; but there be some that trouble you, and would pervert the gospel of Christ. 8 But though we, or an angel from heaven, preach any other gospel unto you than that which we have preached unto you, let him be accursed. 9 As we said before, so say I now again, If any man preach any other gospel unto you than that ye have received, let him be accursed."
Gal. 3:3,4—Are ye so foolish? having begun in the Spirit, are ye now made perfect by the flesh? He therefore that ministereth to you the Spirit, and worketh miracles among you, doeth he it by the works of the law, or by the hearing of faith?
2 Corinthians 11:13-15, 20—For such are false apostles, deceitful workers, transforming themselves into the apostles of Christ. 14) And no marvel; for Satan himself is transformed into an angel of light. 15) Therefore it is no great thing if his ministers also be transformed as the ministers of righteousness; whose end shall be according to their works. 20) For ye suffer, if a man bring you into bondage, if a man devour you, if a man take of you, if a man exalt himself, if a man smite you on the face.

Galatians 4:15-17; 5:1; Ephesians 4:14

They have intellectual pride.

2 Corinthians 11:3,4—But I fear, lest by any means, as the serpent beguiled Eve through his subtlety, so your minds should be corrupted from the simplicity that is in Christ. 4) For if he that cometh preacheth another Jesus, whom we have not preached, or if ye receive another spirit, which ye have not received, or another gospel, which ye have not accepted, ye might well bear with him.
2 Corinthians 1:12—not with fleshly wisdom, but by the grace of God…
1 Corinthians 1:19-21—For it is written, I will destroy the wisdom of the wise, and will bring to nothing the understanding of the prudent. 20 Where is the wise? where is the scribe? where is the disputer of this world? hath not God made foolish the wisdom of this world? 21 For after that in the wisdom of God the world by wisdom knew not God, it pleased God by the foolishness of preaching to save them that believe."
Job 28:28—And unto man he said, Behold, the fear of the Lord, that is wisdom; and to depart from evil is understanding.